Saint-Eustache Launches Recruitment Campaign to Showcase Career Opportunities and Community Engagement

The City of Saint-Eustache has launched a recruitment campaign to highlight employment opportunities within its administration and position itself as a leading employer in the region. The initiative, titled “You and Me, It’s for the City!”, aims to attract talented individuals while emphasizing the vital role municipal employees play in enhancing the quality of life for residents.
Unveiled in mid-January, the campaign is designed to be highly visible and engaging, with advertisements placed across a variety of platforms and locations. Key sites include the Walter-Buswell Complex, where advertisements will feature prominently on the building’s exterior, and along the busy Highway 640. Public transit riders will also encounter the campaign through ads on buses and at bus shelters throughout the region. Additionally, the campaign will reach a digital audience through audio ads on Spotify, a move intended to connect with younger and tech-savvy job seekers.
City officials have emphasized that the campaign is not merely a short-term initiative. All future communications regarding specific job openings will adopt the campaign’s branding, ensuring its continued presence across Saint-Eustache’s social media channels, including Facebook, Instagram, and LinkedIn. The city has also incorporated its workforce into the campaign visuals, featuring photographs of employees in their daily work environments to create an authentic connection with potential applicants.
Saint-Eustache is promoting the advantages of joining its team, citing competitive salaries and comprehensive benefits as key incentives. The city also underscores its commitment to professional development, offering opportunities for career advancement within an environment described as stimulating and innovative. Jobs are available across a wide range of sectors, including information technology, sports and recreation, engineering, and arts and culture. The campaign highlights the city’s belief that working for the municipality allows individuals to make a tangible difference in the lives of local residents.
The recruitment campaign reflects a broader effort by the City of Saint-Eustache to address workforce needs while reinforcing its role as a community-focused employer. Officials hope the campaign will attract a diverse pool of applicants and enhance the city’s reputation as a desirable place to work.
By combining traditional advertising with a strong digital presence, Saint-Eustache is seeking to engage with job seekers on multiple levels. The campaign’s slogan, “You and Me, It’s for the City!”, encapsulates the city’s vision of a collaborative and community-oriented workplace, one where employees and residents alike can thrive.