The City of Lorraine has launched a new road safety awareness campaign titled “Ici, on roule au ralenti!” (“Here, We Drive Slowly!”), encouraging motorists to slow down and drive responsibly throughout the community. Featuring the image of a smiling snail as its emblem, the initiative blends lighthearted visuals with a serious public safety message aimed at reducing speeding and fostering a safer environment for all road users.
The campaign comes as part of Lorraine’s broader commitment to preserving the city’s peaceful and secure atmosphere. According to municipal officials, the initiative is designed not only to address concerns around speeding but also to promote a culture of respect and shared responsibility on the roads.
“We wanted to deliver this message in a way that educates without blaming,” said Mayor Jean Comtois in a statement. “This is about promoting long-lasting, responsible habits by appealing to the community’s sense of cooperation.”
A Collective Effort Involving Local Institutions
Developed in collaboration with the three elementary schools of Lorraine and the Thérèse-De Blainville Intermunicipal Police Board, the campaign reflects a coordinated, localized approach to traffic safety. This partnership allowed the city to identify specific concerns and tailor a communication strategy with concrete, community-driven actions.
Patrick Archambault, municipal councillor and public safety delegate, emphasized the campaign’s focus on protecting vulnerable populations. “This initiative is about safeguarding our children, our seniors, and everyone who travels by foot or by bike. Speed limits are everyone’s responsibility, and road safety is a shared duty,” he said.
Visual Support and Community Engagement
To help residents visibly support the campaign, illustrated yard signs bearing the snail mascot will be available free of charge at several municipal locations, including city hall, the local library, the cultural and recreation services office, and the public works garage. These signs are intended for placement on private property, adhering to city guidelines.
The Thérèse-De Blainville Police Board has also endorsed the initiative. “Prudent driving saves lives,” said Chief Inspector Karine Desaulniers. “Awareness campaigns like this one are key to building a lasting culture of caution on our roads.”
Giant Snails Make Their Way to the Streets
In one of the campaign’s more eye-catching components, oversized, colorful snail sculptures will be installed in various parts of Lorraine. Designed to be both whimsical and thought-provoking, the snails aim to draw drivers’ attention and spark discussion about speed and safety in residential areas.
Residents are invited to find the snails, snap photos, and share them on social media using the hashtag #OnRouleAuRalenti, turning the campaign into an interactive experience that blends art, civic pride, and public safety.
By combining positive messaging, strong community partnerships, and creative outreach, Lorraine’s road safety campaign seeks to slow traffic and spark conversation—all while keeping a smile on residents’ faces.
