Over $ 440,000 raised during The Grande Guignolée for Moisson Laurentides

Moisson Laurentides can confirm that more than 80,000 kilograms of non-perishable food items were collected during the Grande Guignolée pour Moisson Laurentides (food drive) thanks to the involvement of participating merchants, businesses, schools and the general population. More than $ 440,000 have been raised since November 23, 2020, following the implementation of new initiatives such as Teledon and the peer-to-peer campaign. The positive results of these events will allow Moisson Laurentides to pursue its mission to fight hunger and nourish hope throughout the coming year.
For the first time in its history, due to the current context, Moisson Laurentides organized a virtual food drive. Among the actions put in place, a Teledon took place, for a day, on December 15. In addition, other possibilities to contribute were available until January 31 to businesses and residents who wanted to support Moisson Laurentides.
The spokesperson for the event, Danny Berger, recalls: “No one is immune to being in a precarious situation. The current pandemic reminds us of this every day. Let’s join together and be generous again this year to support Moisson Laurentides.”
Moisson Laurentides is delighted with these results, despite the exceptionally difficult situation we are currently experiencing, this unifying event arouses great solidarity which is heartwarming. “Your donations of cash and non-perishable food allow nearly 21,000 people, a third of whom are children, to live with dignity. Your contribution makes the difference. », says the general manager of Moisson Laurentides Annie Bélanger.
Moisson Laurentides was grateful to all the partners, media, volunteers and community organizations in the area who contributed to the success of this event giving special emphasis to the exceptional involvement of Discount, Luminet Solutions Inc. and all participating merchants (IGA, Loblaw, Maxi, Metro and Provigo).
Moisson Laurentides reminds residents of the Laurentians that, for each dollar received, it gives back the equivalent of $ 20 in food. 4.3 million kilograms of food are distributed each year, i.e. the equivalent of more than $ 28 million in market value. By supporting Moisson Laurentides, donators make it possible for 106 organizations to feed 20,763 people, a third of whom are children, each month.