The current issue of The North Shore News volume 21-08 published April 18th, 2025.
Covering North Shore local news, politics, sports and other newsworthy events.

The City of Saint-Eustache has launched a recruitment campaign to highlight employment opportunities within its administration and position itself as a leading employer in the region. The initiative, titled “You and Me, It’s for the City!”, aims to attract talented individuals while emphasizing the vital role municipal employees play in enhancing the quality of life for residents.
Unveiled in mid-January, the campaign is designed to be highly visible and engaging, with advertisements placed across a variety of platforms and locations. Key sites include the Walter-Buswell Complex, where advertisements will feature prominently on the building’s exterior, and along the busy Highway 640. Public transit riders will also encounter the campaign through ads on buses and at bus shelters throughout the region. Additionally, the campaign will reach a digital audience through audio ads on Spotify, a move intended to connect with younger and tech-savvy job seekers.
City officials have emphasized that the campaign is not merely a short-term initiative. All future communications regarding specific job openings will adopt the campaign’s branding, ensuring its continued presence across Saint-Eustache’s social media channels, including Facebook, Instagram, and LinkedIn. The city has also incorporated its workforce into the campaign visuals, featuring photographs of employees in their daily work environments to create an authentic connection with potential applicants.
Saint-Eustache is promoting the advantages of joining its team, citing competitive salaries and comprehensive benefits as key incentives. The city also underscores its commitment to professional development, offering opportunities for career advancement within an environment described as stimulating and innovative. Jobs are available across a wide range of sectors, including information technology, sports and recreation, engineering, and arts and culture. The campaign highlights the city’s belief that working for the municipality allows individuals to make a tangible difference in the lives of local residents.
The recruitment campaign reflects a broader effort by the City of Saint-Eustache to address workforce needs while reinforcing its role as a community-focused employer. Officials hope the campaign will attract a diverse pool of applicants and enhance the city’s reputation as a desirable place to work.
By combining traditional advertising with a strong digital presence, Saint-Eustache is seeking to engage with job seekers on multiple levels. The campaign’s slogan, “You and Me, It’s for the City!”, encapsulates the city’s vision of a collaborative and community-oriented workplace, one where employees and residents alike can thrive.
As the crisp winter air settles over Rosemère, the town is preparing for one of its most beloved seasonal traditions: the 2025 Winter Carnival. Scheduled for Saturday, February 1, from 11 a.m. to 3 p.m. at Charbonneau Park, this annual event promises a day filled with outdoor fun, warm treats, and a celebration of winter’s magic.
Winter lovers of all ages can look forward to an array of activities that embrace the season’s best. Whether it’s gliding across the ice rink, sledding down the snowy hills, or trying out the increasingly popular fat biking and snow skating, there’s something for everyone to enjoy. Families are encouraged to bring their own skates and sleds to make the most of the winter playground.
For those who prefer a more relaxed way to take in the scenery, horse-drawn sleigh rides will weave through the town along the picturesque Mille Îles River. It’s the perfect way to admire the serene winter landscape while soaking in the festival atmosphere.
No winter festival is complete without comforting treats, and this year’s carnival will not disappoint. The 49th Rosemère-Lorraine Scout Troop will be on-site with a selection of affordable snacks and warm beverages, ensuring that attendees stay cozy throughout the day. And for those with a sweet tooth, a highlight of the event will be the traditional maple taffy on snow—served up for free at various points during the celebration.
Keeping the energy high, a live DJ will be spinning upbeat tunes, creating a lively atmosphere where festival-goers can dance, laugh, and enjoy the winter festivities together. The event is designed to bring the community closer, celebrating the joy of the season in the company of friends, family, and neighbors.
Mayor Eric Westram is eager to welcome residents to this much-anticipated gathering, emphasizing the importance of embracing the colder months with enthusiasm. “The Winter Carnival is a cherished tradition that brings our community together in the best way possible—through outdoor fun, shared laughter, and the beauty of the season,” he said.
While winter weather can be unpredictable, organizers assure that the event will go ahead regardless of conditions—except in the case of heavy rain. Residents are encouraged to check the Town of Rosemère’s website and Facebook page for any last-minute updates.
The Régie intermunicipale de police Thérèse-De Blainville (RIPTB) has launched a dual initiative aimed at recruiting police cadets for the summer of 2025 while promoting mental health awareness across the region. This approach reflects the organization’s commitment to building a strong and compassionate community, both within its ranks and among the general public.
Students and recent graduates in police techniques are being offered a unique opportunity to gain hands-on experience and launch their careers in law enforcement. The RIPTB is actively seeking candidates for its summer 2025 cadet program, a move that aims to attract new talent into the field while fostering professional growth.
The program provides recruits with opportunities to protect and assist their communities, engage in meaningful and action-packed work, and grow within a supportive, team-oriented environment. The RIPTB emphasizes that its approach is professional yet accessible, creating a work atmosphere that combines purpose with personal connection.
In addition to recruitment efforts, the RIPTB is underscoring the importance of mental health. Recognizing the widespread impact of mental health issues, the organization has committed to participating in broader conversations about well-being, with a focus on fostering resilience within the community.
The RIPTB highlights the need for collective action to address mental health challenges, pointing to the power of small but meaningful actions—such as listening, expressing care, and creating space for open dialogue. The organization is particularly focused on supporting young people, acknowledging their unique challenges and the need for a strong support network.
By blending recruitment with advocacy, the RIPTB aims to reinforce its role as both a professional law enforcement body and a community-focused organization. These efforts reflect a belief that a strong police force and a mentally healthy population are intrinsically linked.
Observers see this approach as an example of how police organizations can modernize their roles to address evolving community needs. The dual initiatives by the RIPTB demonstrate that law enforcement can prioritize safety and well-being simultaneously, creating a foundation for a healthier and more cohesive society.
On Wednesday, March 19, 2025, the MRC Thérèse-De Blainville will host a special event aimed at educating seniors and their loved ones about the risks of fraud. Held at the Centre culturel et communautaire Thérèse-De Blainville in Sainte-Thérèse, this free initiative highlights the region’s commitment to protecting its community from fraudulent schemes. Running from 1:00 PM to 4:00 PM, the event will feature prevention kiosks offering practical advice and resources to help attendees recognize and avoid scams. Participants can also enjoy a theatrical performance by Théâtre Parminou, known for its impactful storytelling on social issues. Light refreshments and surprises will add to the welcoming atmosphere.
This event is organized by the Comité prévention maltraitance aînés, with support from the Table 3e âge Thérèse-De Blainville and funding from the Government of Canada’s New Horizons for Seniors Program. Registration is required, as spaces are limited.
Fraud awareness is a vital civic issue, especially for older adults who are often targeted by sophisticated scams that can threaten their financial security and trust. By educating seniors and involving their families, this initiative fosters intergenerational support and strengthens community defenses against fraud. It reflects the MRC Thérèse-De Blainville’s proactive efforts to protect its residents and create a more secure environment.
Artificial intelligence (AI) is increasingly becoming a powerful tool in the fight against fraud. In local contexts like Thérèse-De Blainville, AI-driven systems can identify unusual patterns in transactions and flag potential scams for investigation. Financial institutions and municipal services could benefit from integrating these technologies, making fraud prevention more effective and accessible. AI-powered chatbots, for instance, can assist seniors in verifying suspicious communications in real time. When combined with community-focused initiatives like this event, these technologies provide a comprehensive defense against evolving fraudulent tactics.
This event is more than just a one-day effort; it underscores the MRC’s dedication to protecting its most vulnerable residents and fostering community resilience. By merging education, community engagement, and innovative solutions such as AI, the region is setting a strong example of civic responsibility. To take part in this important initiative and help build a fraud-resistant community, register now and join the conversation at 120 Bd du Séminaire, Sainte-Thérèse, QC J7E 1Z2.