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Saint-Eustache launches recruitment campaign to showcase career opportunities and community engagement

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The City of Saint-Eustache has launched a recruitment campaign to highlight employment opportunities within its administration and position itself as a leading employer in the region. The initiative, titled “You and Me, It’s for the City!”, aims to attract talented individuals while emphasizing the vital role municipal employees play in enhancing the quality of life for residents.

Unveiled in mid-January, the campaign is designed to be highly visible and engaging, with advertisements placed across a variety of platforms and locations. Key sites include the Walter-Buswell Complex, where advertisements will feature prominently on the building’s exterior, and along the busy Highway 640. Public transit riders will also encounter the campaign through ads on buses and at bus shelters throughout the region. Additionally, the campaign will reach a digital audience through audio ads on Spotify, a move intended to connect with younger and tech-savvy job seekers.

City officials have emphasized that the campaign is not merely a short-term initiative. All future communications regarding specific job openings will adopt the campaign’s branding, ensuring its continued presence across Saint-Eustache’s social media channels, including Facebook, Instagram, and LinkedIn. The city has also incorporated its workforce into the campaign visuals, featuring photographs of employees in their daily work environments to create an authentic connection with potential applicants.

Saint-Eustache is promoting the advantages of joining its team, citing competitive salaries and comprehensive benefits as key incentives. The city also underscores its commitment to professional development, offering opportunities for career advancement within an environment described as stimulating and innovative. Jobs are available across a wide range of sectors, including information technology, sports and recreation, engineering, and arts and culture. The campaign highlights the city’s belief that working for the municipality allows individuals to make a tangible difference in the lives of local residents.

The recruitment campaign reflects a broader effort by the City of Saint-Eustache to address workforce needs while reinforcing its role as a community-focused employer. Officials hope the campaign will attract a diverse pool of applicants and enhance the city’s reputation as a desirable place to work.

By combining traditional advertising with a strong digital presence, Saint-Eustache is seeking to engage with job seekers on multiple levels. The campaign’s slogan, “You and Me, It’s for the City!”, encapsulates the city’s vision of a collaborative and community-oriented workplace, one where employees and residents alike can thrive.

Rosemère unites for a community celebration at the 2025 winter carnival

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As the crisp winter air settles over Rosemère, the town is preparing for one of its most beloved seasonal traditions: the 2025 Winter Carnival. Scheduled for Saturday, February 1, from 11 a.m. to 3 p.m. at Charbonneau Park, this annual event promises a day filled with outdoor fun, warm treats, and a celebration of winter’s magic.

A celebration of snow and ice

Winter lovers of all ages can look forward to an array of activities that embrace the season’s best. Whether it’s gliding across the ice rink, sledding down the snowy hills, or trying out the increasingly popular fat biking and snow skating, there’s something for everyone to enjoy. Families are encouraged to bring their own skates and sleds to make the most of the winter playground.

For those who prefer a more relaxed way to take in the scenery, horse-drawn sleigh rides will weave through the town along the picturesque Mille Îles River. It’s the perfect way to admire the serene winter landscape while soaking in the festival atmosphere.

Flavours of the season

No winter festival is complete without comforting treats, and this year’s carnival will not disappoint. The 49th Rosemère-Lorraine Scout Troop will be on-site with a selection of affordable snacks and warm beverages, ensuring that attendees stay cozy throughout the day. And for those with a sweet tooth, a highlight of the event will be the traditional maple taffy on snow—served up for free at various points during the celebration.

Live music and community spirit

Keeping the energy high, a live DJ will be spinning upbeat tunes, creating a lively atmosphere where festival-goers can dance, laugh, and enjoy the winter festivities together. The event is designed to bring the community closer, celebrating the joy of the season in the company of friends, family, and neighbors.

Mayor’s invitation to embrace winter fun

Mayor Eric Westram is eager to welcome residents to this much-anticipated gathering, emphasizing the importance of embracing the colder months with enthusiasm. “The Winter Carnival is a cherished tradition that brings our community together in the best way possible—through outdoor fun, shared laughter, and the beauty of the season,” he said.

A festival for all conditions

While winter weather can be unpredictable, organizers assure that the event will go ahead regardless of conditions—except in the case of heavy rain. Residents are encouraged to check the Town of Rosemère’s website and Facebook page for any last-minute updates.

RIPTB: Building careers and prioritizing mental health in 2025

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The Régie intermunicipale de police Thérèse-De Blainville (RIPTB) has launched a dual initiative aimed at recruiting police cadets for the summer of 2025 while promoting mental health awareness across the region. This approach reflects the organization’s commitment to building a strong and compassionate community, both within its ranks and among the general public.

Opportunities for future police officers

Students and recent graduates in police techniques are being offered a unique opportunity to gain hands-on experience and launch their careers in law enforcement. The RIPTB is actively seeking candidates for its summer 2025 cadet program, a move that aims to attract new talent into the field while fostering professional growth.

The program provides recruits with opportunities to protect and assist their communities, engage in meaningful and action-packed work, and grow within a supportive, team-oriented environment. The RIPTB emphasizes that its approach is professional yet accessible, creating a work atmosphere that combines purpose with personal connection.

Mental health advocacy at the forefront

In addition to recruitment efforts, the RIPTB is underscoring the importance of mental health. Recognizing the widespread impact of mental health issues, the organization has committed to participating in broader conversations about well-being, with a focus on fostering resilience within the community.

The RIPTB highlights the need for collective action to address mental health challenges, pointing to the power of small but meaningful actions—such as listening, expressing care, and creating space for open dialogue. The organization is particularly focused on supporting young people, acknowledging their unique challenges and the need for a strong support network.

A holistic approach to community building

By blending recruitment with advocacy, the RIPTB aims to reinforce its role as both a professional law enforcement body and a community-focused organization. These efforts reflect a belief that a strong police force and a mentally healthy population are intrinsically linked.

Observers see this approach as an example of how police organizations can modernize their roles to address evolving community needs. The dual initiatives by the RIPTB demonstrate that law enforcement can prioritize safety and well-being simultaneously, creating a foundation for a healthier and more cohesive society.

Mobilizing against fraud: a civic initiative in MRC Thérèse-De Blainville

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On Wednesday, March 19, 2025, the MRC Thérèse-De Blainville will host a special event aimed at educating seniors and their loved ones about the risks of fraud. Held at the Centre culturel et communautaire Thérèse-De Blainville in Sainte-Thérèse, this free initiative highlights the region’s commitment to protecting its community from fraudulent schemes. Running from 1:00 PM to 4:00 PM, the event will feature prevention kiosks offering practical advice and resources to help attendees recognize and avoid scams. Participants can also enjoy a theatrical performance by Théâtre Parminou, known for its impactful storytelling on social issues. Light refreshments and surprises will add to the welcoming atmosphere.

This event is organized by the Comité prévention maltraitance aînés, with support from the Table 3e âge Thérèse-De Blainville and funding from the Government of Canada’s New Horizons for Seniors Program. Registration is required, as spaces are limited.

Fraud awareness is a vital civic issue, especially for older adults who are often targeted by sophisticated scams that can threaten their financial security and trust. By educating seniors and involving their families, this initiative fosters intergenerational support and strengthens community defenses against fraud. It reflects the MRC Thérèse-De Blainville’s proactive efforts to protect its residents and create a more secure environment.

Artificial intelligence (AI) is increasingly becoming a powerful tool in the fight against fraud. In local contexts like Thérèse-De Blainville, AI-driven systems can identify unusual patterns in transactions and flag potential scams for investigation. Financial institutions and municipal services could benefit from integrating these technologies, making fraud prevention more effective and accessible. AI-powered chatbots, for instance, can assist seniors in verifying suspicious communications in real time. When combined with community-focused initiatives like this event, these technologies provide a comprehensive defense against evolving fraudulent tactics.

This event is more than just a one-day effort; it underscores the MRC’s dedication to protecting its most vulnerable residents and fostering community resilience. By merging education, community engagement, and innovative solutions such as AI, the region is setting a strong example of civic responsibility. To take part in this important initiative and help build a fraud-resistant community, register now and join the conversation at 120 Bd du Séminaire, Sainte-Thérèse, QC J7E 1Z2.

Boisbriand residents to see moderate tax adjustment in 2025

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Residents of Boisbriand will face a moderate increase in municipal taxes for 2025, a rise notably smaller than the adjustments seen in the previous year. Depending on the type of property, the increase will range between 2.11% and 2.9%, reflecting the city’s effort to minimize the impact on its citizens while addressing inflationary pressures.

The city’s $90.06 million budget, which was initially approved during a municipal council meeting on November 3, was later unveiled at Mayor Christine Beaudette’s annual breakfast, hosted by the Thérèse-De Blainville Young Chamber of Commerce. During the event, Mayor Beaudette emphasized that the budget was developed with careful attention to financial sustainability, ensuring the continuation of high-quality municipal services.

For homeowners with properties containing one to five residential units, the tax rate will rise from $0.57 to $0.58 per $100 of property value. This means that an average single-family home, assessed at $480,035, will see an annual tax increase of $70.73, equivalent to a 2.11% rise. Other property categories will experience slightly higher average increases, set at 2.9%.

To ease the burden of payments, the city will allow residents to pay their taxes in four installments, with due dates spread across the year: February 5, April 22, July 7, and September 22. In addition to property taxes, service fees have been set at $255 for water and wastewater management, $139 for public transportation, and $240 for waste collection services.

The city’s revenue stream continues to rely heavily on municipal taxes, accounting for $72.72 million of its income. This revenue supports a range of expenditures, with significant portions allocated to operations such as goods and services, employee salaries, debt repayment, and funding for local organizations. Additionally, the city will contribute $8.32 million to the regional police force and $2.27 million to public transportation through the ARTM.

Boisbriand’s capital investment plan outlines significant infrastructure projects for the coming years, with $41.24 million earmarked for 2025. The city plans to expand its public amenities, improve road safety, and develop its downtown community center. Future years will see even larger investments, as funding increases to $86.25 million in 2026 and $87.24 million in 2027, ensuring sustained growth and modernization across various sectors.

Mayor Beaudette described the 2025 budget as a forward-looking initiative designed to balance current needs with future aspirations. She highlighted the importance of maintaining the city’s existing achievements while prioritizing investments that benefit younger generations. By taking an innovative approach to challenges and focusing on long-term sustainability, the city aims to ensure Boisbriand remains a thriving and resilient community.

The North Shore News volume 21-02

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The current issue of The North Shore News volume 21-02 published January 24th, 2025.
Covering North Shore local news, politics, sports and other newsworthy events.

The Great Recycling Revolution in Quebec: Ending Waste, Starting Sustainability!

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January 1 marks the beginning of a groundbreaking reform in Quebec’s recycling system, as Eco Entreprises Quebec (EQ) takes over the management of selective collection. This bold change shifts responsibility for product life cycles—from production to recycling—to the companies themselves.
With this reform, municipalities no longer oversee or finance recycling. Instead, EQ will manage the process across the province, a move the government under Premier François Legault hopes will reduce landfill waste and increase recycling rates. As part of this effort, the list of recyclable items as been expanded and standardized, making it easier for citizens to participate.
Under the new guidelines, all containers, packaging, and printed materials must now go into the recycling bin, even if they are currently not recyclable, such as chip bags and yogurt tubs. This expanded list aims to simplify recycling and boost participation. According to EQ, the inclusion of these items is a step toward creating a more circular economy.
EQ’s CEO, Maryse Vermette, is optimistic about the reform’s impact. “Our goal is to recycle as much as possible within Quebec, establishing a circular economy for containers, packaging, and printed materials,” she said. Vermette emphasized that while some materials will still be exported—particularly mixed fibers and paper—efforts are underway to develop local markets for all recyclable goods by 2025. “This is a crucial part of our responsibility, and we’re working hard to make it happen,” she added.
Environmental groups have welcomed the change. Karel Ménard, director of the Front Quebecois for Ecological Waste Management, noted that municipalities lacked control over many of these materials, making the reform a logical shift. “Residents will notice a decrease in their garbage volume because most of the waste consists of packaging that will now be recycled,” he said.
For cities on Montreal’s North Shore, such as Boisbriand, Rosemère, Blainville, Deux-Montagnes, Sainte-Thérèse, and Saint-Eustache, this reform represents a significant opportunity. These suburban communities, known for their growing populations and residential focus, face unique challenges with waste management. The new standardized system simplifies recycling for residents, many of whom are already environmentally conscious and eager to do their part.
In Sainte-Thérèse and Saint-Eustache, local leaders have praised the reform as a step forward in reducing the environmental footprint of their cities. Community initiatives are being planned to educate residents about the expanded list of recyclable materials, ensuring that everyone can easily adapt to the new system. Similarly, Deux-Montagnes and Boisbriand are working to integrate these changes into existing waste management programs, aiming to make recycling more efficient and effective.
The reform’s emphasis on local markets for recyclable materials could also bring economic benefits to these areas. With centralized management under EQ, cities like Rosemère and Blainville may see improved access to recycling facilities and the potential for new green jobs tied to processing and innovation in recycling technologies.
Collaboration with municipalities is central to the reform’s success. EQ has launched action plans with local governments to improve the quality of materials placed in recycling bins. Some municipalities have even introduced quality control teams to ensure compliance. While EQ had advocated for penalties for non-compliant residents, this measure did not pass.
Education and awareness campaigns are another key component of the initiative. EQ aims to help residents understand what can and cannot be recycled, promoting correct use of recycling bins and increasing participation rates. In North Shore communities, these campaigns could foster a sense of pride in contributing to a cleaner and more sustainable environment.
While challenges remain—particularly in finding local markets for certain materials—this reform is a major step toward sustainability. Quebec’s bold approach demonstrates its commitment to tackling global environmental challenges through innovative waste management practices. As Vermette puts it, “We’re paving the way for a more sustainable future.”

Quebec’s Emergency Rooms in Crisis

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Patients Told to Fend for Themselves Amid Overcrowding Chaos!
CISSS des Laurentides asks patients once more to avoid the ER

Quebec’s emergency rooms are facing unprecedented overcrowding, with some hospitals operating at more than 200% capacity.
This situation has led health authorities, including the Centre intégré de santé et de services sociaux (CISSS) des Laurentides, to urge the public to seek alternative care options for non-critical conditions.
The CISSS des Laurentides specifically advises residents to consider the following alternatives before visiting the emergency departments of Saint-Jérôme and Saint-Eustache hospitals:
Consult a pharmacist, family doctor, or pediatric urgent care center.
Schedule an appointment with a physician through the Rendez-vous santé Québec website (rvsq.gouv.qc.ca).
If without a family doctor, utilize the Guichet d’accès à la première ligne (GAP) by calling 811, option 3, or visiting gap.soinsvirtuels.gouv.qc.ca.
For health-related questions, contact the Info-Santé line at 811, available 24/7 to speak with nursing staff.
Other professionals, such as physiotherapists, dentists, and optometrists, are also available to address various health needs. These alternatives are recommended for non-urgent situations; individuals facing critical or unstable conditions should not hesitate to visit the emergency department.
The current strain on Quebec’s emergency rooms is attributed to multiple factors, including a surge in respiratory infections and a persistent shortage of healthcare personnel, particularly nurses. This shortage has been exacerbated by the COVID-19 pandemic, leading to increased workloads and burnout among healthcare workers.
Dr. Mitch Shulman, an emergency room physician in Montreal, notes that post-holiday periods typically see a rise in ER visits, a trend that is both predictable and preventable. He emphasizes the need for public awareness about alternative care options to alleviate pressure on emergency services.
The Quebec government has previously urged citizens to choose appropriate resources for their ailments, highlighting that up to 50% of ER visits during peak times are for non-urgent cases. Despite these appeals, many individuals remain unaware of available alternatives, underscoring the necessity for targeted public education campaigns.

New Fire Service Agreement: Lorraine Partners with Terrebonne for Enhanced Safety

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As of January 1, 2025, the City of Lorraine embarked on a new ten-year partnership with the Terrebonne Fire Department (SSIT). This agreement represents a significant step forward in fire safety management for Lorraine, following months of in-depth analysis by the municipal council. The council concluded that Terrebonne’s proposal fully met Lorraine’s financial and operational expectations.
Under this partnership, Terrebonne’s fire brigade will provide round-the-clock service, seven days a week, ensuring rapid response to emergency calls. This 24/7 coverage guarantees a continuous presence and adherence to the highest standards outlined in the risk coverage plan.
The new agreement also underscores Lorraine’s commitment to optimizing public safety and delivering reliable emergency services to its residents. By leveraging Terrebonne’s expertise and resources, Lorraine aims to enhance its capacity to handle emergency situations efficiently while maintaining fiscal responsibility.
The Terrebonne Fire Department brings extensive experience, advanced equipment, and a strong reputation for excellence in fire safety. Their team of skilled professionals will integrate seamlessly with Lorraine’s community needs, fostering a proactive approach to fire prevention and emergency response.
This partnership reflects a forward-thinking strategy, emphasizing regional collaboration to maximize resources and enhance service quality. Residents can rest assured that, starting in 2025, their safety will be in the capable hands of a dedicated and well-equipped fire brigade.
The City of Lorraine looks forward to this decade-long collaboration, which promises not only to meet but exceed the community’s expectations for fire protection and emergency preparedness.

Maison des Aînés et Alternative de Blainville Fully Operational After Welcoming Final Residents

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The Centre intégré de santé et de services sociaux (CISSS) des Laurentides has announced the completion of resident admissions at the Maison des Aînés et Alternative (MDAA) in Blainville. Officially inaugurated in January 2024, the facility now operates at full capacity, with all 72 places filled.

Located at 650, boulevard Curé-Labelle in Blainville, the MDAA offers a total of 72 resident spaces across six households, each accommodating 12 residents. Two households are designated for seniors, while four cater to adults with specific needs. The Maison des Aînés section includes 24 places for seniors experiencing significant loss of autonomy, with approximately 80% of residents living with major neurocognitive disorders. The Maison Alternative section, which comprises 48 places, serves adults with physical or intellectual disabilities or autism spectrum disorders requiring substantial daily support.

Gradual Transition for Optimal Integration
Julie Delaney, President and CEO of CISSS des Laurentides, praised the facility’s phased opening process, which began in January 2024.

“The gradual implementation of services allowed for a smooth transition for staff and ensured the optimal integration of residents. I extend heartfelt thanks to everyone who contributed to this project. Together, we’ve created a unique living environment for our residents. I’m also deeply grateful to the families for their trust and involvement. Your support is essential in fostering a welcoming and caring environment,” said Delaney.

Recreating a Home-Like Environment
Maisons des Aînés (MDA) and Maisons des Aînés et Alternatives (MDAA) aim to recreate the atmosphere of a home. These facilities are designed to provide a human-centric living environment for residents and their families. Over the past year, the Laurentides region inaugurated four additional MDAs alongside the Blainville MDAA, increasing the number of available accommodations and addressing the growing demand for long-term care.
The Blainville MDAA complements existing centres d’hébergement et de soins de longue durée (CHSLD), along with intermediate and family-type resources in the region. Placements for all these facilities are coordinated through the Access Mechanism for Accommodation, which ensures fair and efficient management of applications and availability.

Weather

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