The “Je suis” campaign wins the SAAQ road intersection safety award

On November 25, during the Intersection / MSP 2020 webinar, the Intersection Network awarded the very first Prize in road intersection safety from the SAAQ ( Société de l’assurance automobile du Québec) to the Régie de police du Lac des Deux-Montagnes for the road sharing awareness campaign JE SUIS COURTOIS.
This award highlights a project supporting the mission of the SAAQ, which is to protect people against the risks associated with road use and to improve behavior on the road network.
The result of an exceptional collaboration between the RPLDM, the Société de l’assurance automobile du Québec (SAAQ), the municipalities of Pointe-Calumet and Saint-Joseph-du-Lac, as well as the cities of Deux-Montagnes and Sainte -Marthe-sur-le-Lac, this campaign launched in the summer of 2019 featured the colorful character of Joe Latraverse, who provided tips and advice to ensure courtesy between all road users.
It should be remembered that, through this campaign, the Régie de police du lac de Deux-Montagnes mainly aimed to:
make motorists aware of the obligation to give way to pedestrians in duly identified places;
accustom pedestrians to cross the street at intersections or crosswalks;
instruct cyclists on the practices to be adopted, both on the road and at pedestrian crossings;
secure all the pedestrian crossings in its territory;
reduce the number of road accidents to occur on our roads.